The protein supplement market is huge the world over. Our client, already established in the sector saw a gap in the market for a woman only range aimed at women who haven’t as yet succumbed to a high fitness and conditioning regime and are often scared of taking supplements due to the misguided myth of talking like Barry White and growing a beard. Our task was to visually capture this market, first with one product and if successful a whole range. The range is growing, another success then.